Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Advanced
Title details for Marketplace Lifestyles in an Age of Social Media by Lynn R. Kahle - Wait list

Marketplace Lifestyles in an Age of Social Media

by Lynn R. Kahle
Pierre Valette-Florence
ebook
Read a sample Read a sample

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view.

Expand title description text
Publisher: M.E. Sharpe

Kindle Book

  • Release date: June 5, 2012

OverDrive Read

  • ISBN: 9780765625625
  • Release date: June 5, 2012

PDF ebook

  • ISBN: 9780765625625
  • File size: 23664 KB
  • Release date: June 5, 2012

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Psychology Nonfiction

Languages

English

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view.

Expand title description text
Business Psychology Nonfiction